A specialized branding agency that harmonizes analytical sharpness with empathetic accessibility. This comprehensive portfolio showcases the logo design, underlying concept, mockups, color palette, and typographic choices. Through a deep dive into semiotic analysis, we've created a brand identity that is both sophisticated and approachable, striking the balance that lies at the heart of 'N&R Branding.
By delving into semiotic analysis, we can uncover the elements that blend together to convey the logo's underlying message. The right-angled triangle, in addition to lending an air of elegance to the brand, embodies keenness in recognizing and addressing customer needs.
It injects a sense of dynamism and movement while also channeling notions of intelligence, logic, and sharpness. On the flip side, the circle adds an element of empathy and softness, creating a warm and approachable vibe. Its smaller scale provides a subtle yet perfect counterbalance to the brand's formal aspects.
