Introducing the branding design for 'TCS Noticias'
Welcome to the unveiling of the 'TCS Noticias' branding design—a gateway to a world of timely and impactful news coverage. In this portfolio, we present the thoughtfully crafted logo design, its conceptual underpinnings, engaging mockups, an inspired color palette, and meticulous typographic choices. Our journey into the realms of semiotic analysis has enabled us to forge a brand identity that effortlessly marries sophistication with approachability, capturing the very essence that defines 'TCS Noticias'.
Concept
"Through a semiotic analysis, we can unveil the components that harmonize to convey the essence of the 'TCS Noticias' logo.
The bold letters 'TCS' at the top exude a sense of strength and sophistication, beneath, the word 'NOTICIAS,' in uppercase Neutra Face, stands firm, echoing the formality and reliability associated with a reputable news source.
At the heart of the design, the emerging sun, representing a new day, adds a touch of warmth and approachability, like the first rays of morning light. This element signifies the program's early morning broadcast at 5:30 AM, promising fresh news for the day ahead.
Together, these elements blend seamlessly to encapsulate 'TCS Noticias'—a beacon of timely, informative, and welcoming news coverage."
