Introducing the branding design for 'Viva la mañana'
Step into the world of 'Viva la Mañana,' a dynamic morning show that ignites each day with a burst of energy and variety. Explore how this logo seamlessly blends elegance, freshness, and vibrant colors to encapsulate the essence of a lively morning experience.
Concept
Explore the vibrant world of 'Viva la Mañana,' a lively morning variety show that blends the flavors of delicious recipes, practical life hacks, chart-topping music videos, and tantalizing entertainment gossip. At the heart of this program's visual identity lies a logo that encapsulates the essence of a fresh and engaging start to the day.
The logo elegantly combines two distinct elements. 'VIVA,' rendered in lowercase letters, takes center stage, artfully crafted in a ribbon-style design. This choice not only lends a touch of grace but also symbolizes the unfolding of a new day, much like the petals of blossoming flowers. Perched above 'VIVA' is a radiant sun, embracing the morning with warmth and energy.
Beneath 'VIVA,' the words 'la mañana' anchor the logo, emphasizing the show's morning theme. The color palette, featuring shades of sky blue, vibrant green, regal purple, and the fiery hues of red and orange for the sun, mirrors the program's diverse content.